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Real World Evidence: A Pharma-evolution

August 28, 2019

Smart devices and wearables are the norm of the day. We wake up in the morning to our watch reminding us of the number of steps to walk, the speed of our heart beats etc. The same watch vibrates if we are stationary at our work station, prompting us to move. There is a surge in health-related data generated from mobiles, wearables, biosensors etc. with more than half of the world’s young and middle age population using one or more of these devices.