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Pharma marketing’s evolving relationship with AI

October 02, 2019

How does artificial intelligence (AI) rank in the minds of pharmaceutical executives? How important is it in their eyes, and how does it compare to other trends? Although the buzz around AI has never been bigger, that’s not to say that every leader in pharma has bought into the hype yet. The Digital Health Coalition (DHC) surveyed a group of 24 pharmaceutical executives in May 2018 about 13 different technology trends, as part of the research into the creation of the multimedia ebook Modern Marketing: Pharma’s Data-Powered AI Revolution, which was cowritten by the DHC and Intouch Solutions.