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Measure Patient Experience in Clinical Trials: It’s the right thing to do!

September 27, 2019 / RESHMA BENNUR

Forward-thinking Pharma companies recognize that when evaluating ROI on the patient experience, they need to think beyond finances. PX impacts trust in the brand and reputation in the industry. In the context of the recent Gallup poll on consumer perceptions where the pharma industry rated below electric/gas utilities and oil & gas, it is especially important that pharma companies perceive their expenditure on patient experience as an investment in their brand and reputation as well.