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Improving medicines adherence with VR

November 12, 2019 / GEORGE UNDERWOOD

With medicine adherence still a major problem for pharma and healthcare systems, a collaboration between Cognitant Group and Addenbrooke’s Hospital –supported by grants from UCB and Pfizer – is piloting a programme that aims to educate patients through the power of virtual reality (VR). The programme provides health information in the form of “visual and immersive experiences”, and is initially being used for patients prescribed a biologic medicine to treat rheumatoid arthritis.