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Does Your Scientific Narrative Resonate in the Pharmaceutical Ecosystem?

November 14, 2019 / GUNJAN BHARDWAJ

Pharmaceutical communication is a foundational component of stakeholder engagement and management. In Europe, pharmaceutical communication traditionally focuses solely on interaction with prescribers, while in the US pharma communication also includes direct-to-consumer advertising. Strategic engagement of stakeholders requires tailored communication for different drug development phases, such as clinical trial management, key opinion leader engagement, and commercialization. In recent years, pharma has increasingly participated in conversations on medical forums and similar sites, thereby adding value to their brands. In general, scientific information is only understood by scientists or physicians. But to drive engagement, pharma communication focuses on reaching healthcare and medicine reporters and influencers, the scientific community, patient advocates, and patients.