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Digital Transformation: A Guide for Pharma Marketers

November 21, 2019 / JAN VAN DEN BURG AND ABID RAHMAN

Artificial intelligence (AI) and machine learning (ML) are not yet perfect sciences, but they are transforming life sciences companies in practical and meaningful ways. This includes improving targeting and relationships with healthcare providers (HCPs) and patients. However, organizations need to be correctly set up to deploy these new technologies. A new approach to processes and content is often required.