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Advertising in newsletters accounts for a quarter of all pharmaceutical marketing

November 14, 2019 / BERNHARD HEBEL

Today - with a full year of newsletter coverage - I would like to present excerpts from a new evaluation. All of the following figures relate to the period from January to October 2019. In January of this year, we once again dramatically increased the number of subscribed newsletters - from 100 to 200. In addition to some newsletters that were brand new, they have us Publishers also provided even more newsletters for the evaluation, so today we can say that the coverage rate is well over 90 percent. Not included are the newsletters of the portals coliquio and esanum , which also send newsletters in the field of Rx, but pursue a different business model than traditional publishers.