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6 Ways to Maximize Product Value as Loss of Exclusivity Approaches

June 24, 2019

Loss of exclusivity does not mean the complete loss of an income stream as drug patent expiration approaches. Steps taken two years before loss of exclusivity can maximize brand value in the meantime. But the arrival of competitors means something different with pharmaceuticals than it does with other types of consumer products. The concepts of brand affinity and brand equity in the pharmaceutical industry are different from other industries.