How Does Pharma Learn To Speak “Patient”?

| July 11, 2019

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This eBook takes readers through an example of discourse analysis of a patient community on Inspire.  In the process, author Kathryn Ticknor demonstrates how the language of patients is a different language from “medicalese,” the language of medicine.  Her insights are a first step in learning how to speak “patient.”

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GCE Solutions Inc

GCE Solutions, founded in 2006, is a CRO serving in the biometrics function. We cater to the need of clients in pharmaceutical, biotechnology and medical device industries on various stages, diverse therapeutic areas, and different aspects of clinical trials.

OTHER ARTICLES

Pfizer Won’t Win the Coronavirus Pharma War

Article | March 6, 2020

Shares of Pfizer jumped more than 6% on Wednesday, after the company announced a plan to test some of its antiviral products as a potential treatment for the coronavirus from China. More than 35 million shares traded on the news — about 48% more than normal — as investors looked for any positive news from the pharma community after the recent selloff. So, does this mean that Pfizer stock is turning the corner?

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WALGREEN’S IN HOT WATER OVER PHONY PHARMACIST

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What to Watch in 2020: Non-Specialty Drugs

Article | March 1, 2020

Pharmaceutical manufacturers are constantly working to develop new and improved medications. Join us as we explore the non-specialty drugs you should be watching in 2020. If you missed last week’s article about the most important upcoming specialty drugs, be sure to check it out here. Approximately 40 new medications are approved by the Food and Drug Administration (FDA) every year.1 (Please note: If you’re curious about what it takes to develop a drug and bring it to market, check out our previous article). Why should you care about these new medications? Because they can affect both your organization’s pharmacy spend and your members’ cost share. For non-specialty drugs, we will focus on medications that may come to market this year, including ones that are currently being reviewed by the FDA, or that are in the last clinical trial (Phase III) stage.

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Artificial intelligence in pharma: utilising a valuable resource

Article | March 11, 2020

The pharmaceutical industry is set to greatly benefit from the use of artificial intelligence (AI), due to its wide range of applications. Sydney Tierney discusses how machine learning can enhance marketing, manufacturing and drug trials. Artificial intelligence (AI) can be applied to nearly every aspect of the pharmaceutical and healthcare industry, to enhance data processing. Adopting the technology will reveal the astonishing potential of the healthcare sector, with success rates flying higher than ever before – especially in the research and development of crucial, life-changing drugs.

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Spotlight

GCE Solutions Inc

GCE Solutions, founded in 2006, is a CRO serving in the biometrics function. We cater to the need of clients in pharmaceutical, biotechnology and medical device industries on various stages, diverse therapeutic areas, and different aspects of clinical trials.

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