HOW COMMERCIAL DATA ANALYTICS CAN HELP PHARMA MARKETING

| August 22, 2017

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The pharma industry is perhaps one of the biggest industries that benefits from data analytics. Data science is continuously being used by pharma, healthcare and biotech companies to develop more efficient clinical trials, customized drug development process optimization and individualized delivery approaches. Apart from that, the power of big data and predictive analytics is also being harnessed by pharma companies to target relevant consumers, increase sales and take data-based marketing decisions. This is represented in the infographic below, from Prescriber360.

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Shasun

Shasun Pharmaceutical Division develops & manufactures formulations for solid dosage products. Shasun is a vertically integrated formulations partner for the pharmaceutical industry and is focused on Europe, North America, Japan and other regulated markets. Its services include formulation research & development activities, analytical method development and validation, scale-up & technology transfer, clinical supplies manufacturing to full scale commercial manufacturing of oral solid dosage forms.

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Spotlight

Shasun

Shasun Pharmaceutical Division develops & manufactures formulations for solid dosage products. Shasun is a vertically integrated formulations partner for the pharmaceutical industry and is focused on Europe, North America, Japan and other regulated markets. Its services include formulation research & development activities, analytical method development and validation, scale-up & technology transfer, clinical supplies manufacturing to full scale commercial manufacturing of oral solid dosage forms.

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