Excipients take center stage: the impact on formulations and compliance

| July 4, 2019

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When you think of a medication, is the active ingredient the first thing that pops into your head, or perhaps the name of the drug? You’re not alone. The active ingredient of a medicine gets all the attention, which is fair, considering it’s what gives the medicine its therapeutic properties. But it forms a tiny percentage of a medication – sometimes as little as 0.1%! The remaining 99.9% is excipients. Formulations, including the choice of excipients, is often overlooked, but shouldn’t be. It has a role in every research and development sector, whether it’s new and exciting biotherapeutics, industrial goods such as paints and solvents, or even your run-of-the-mill paracetamol tablets from your local pharmacy.

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LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo , Adobe, Salesforce.com and dozens of others.

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