DTC Drug Ads Are Effective, But Confusing to Patients Say Physicians

| January 26, 2017

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Results from a new "microsurvey" (N = 319) performed by InCrowd, a provider of real-time market intelligence to the life sciences and healthcare firms, reveal "perhaps surprising" U.S. healthcare provider (HCP) perceptions on the efficacy of direct-to-consumer (DTC) ads. Specifically.

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OTHER ARTICLES

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The Future of Pharma Beyond Blockbusters

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Enabling Active Pharma Ingredients for Batch Balancing and Integration to SAP EWM

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Article | March 1, 2020

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Spotlight

AMN Healthcare

AMN Healthcare is the innovator in healthcare workforce solutions and staffing services to healthcare facilities across the nation. AMN Healthcare’s workforce solutions - including managed services programs and recruitment process outsourcing - enable providers to successfully reduce complexity, increase efficiency and improve patient outcomes within the rapidly evolving healthcare environment.

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