Demystifying Multichannel Measurement Across the Pharma Product Lifecycle

GAURAV BATRA | July 12, 2019

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Pharmas are growing more assured in their use of digital channels and are increasingly taking a robust multichannel approach to healthcare professional engagement, moving away from their traditional focus on direct sales. Even so, many brands continue to miss the mark with their multichannel HCP efforts. While lack of creativity, poor channel selection and sloppy targeting may play a role, we often find that the bigger culprit is a lack of properly defined objectives and objective measures or KPIs to evaluate the performance of these non-personal marketing campaigns.

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HealthJoy

HealthJoy is an easy-to-use app that reduces healthcare costs and increases employee satisfaction. Our virtual assistant, on-demand doctors, and Concierge provide personalized support to each member. HealthJoy helps to centralize a company's benefits and makes healthcare easier to navigate. For more information, contact your benefits broker or visit HealthJoy.com.

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