Could a pharma company shun sales reps and be successful?

| February 26, 2018

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Matt Lowe, pharma agency veteran and founder (just this week) of healthtech agency performance.io, believes that such a company, relying heavily on search and performance marketing, may be a possiblity in the next few years (albeit once somebody has the courage to take the leap). I spoke to Lowe about what he has seen across pharma and healthcare marketing, and the skills that are currently lacking in the industry. He painted a picture of pharma companies that are "certainly patient centric, they just don’t always behave like it online." "The healthcare and life sciences industry needs to understand, I believe, that doctors are consumers like anyone else, and so are patients and carers and nurses and pharmacists," says Lowe. He adds that though most people's first point of contact when looking for medical advice is a search engine [62% of UK patients], "currently pharma has this decentralised model - a plan gets handed out and it’s very much based on sales force and market access – understandably, because that model has delivered significant returns for many, many years."

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Robin Healthcare

Robin Healthcare is an innovative healthcare partner that combines the power of artificial intelligence (AI), voice recognition, and domestic virtual medical scribes and care coordinators to solve healthcare biggest challenges and inefficiencies. Our talented team of engineers and medical professionals removes the burden of medical note documentation from providers nationwide. We provide health systems the impetus to facilitate care coordination in our convoluted and complex healthcare systems. Finally, we use technology to audit charts for compliance and billing.

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