Can This Work for Pharma? The Continual Quest of Creative Advertisers

| December 2, 2016

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PM360 magazine is asking its readers find marketing campaigns and tactics used by consumer packaged goods, retail, and other industries to give pharma marketers some fresh ideas. Here's what one ad agency SVP Executive Creative Director came up with as and example of how pharma can "push the boundaries":

Spotlight

Uriach

Uriach is a family-owned pharmaceutical company in the business of improving the health, quality of life and well-being of people all around the world. The company has four business areas: Consumer Health (OTC and Natural Care products), Generics, Branded Products (NCE’s and others) and Contract Manufacturing.

OTHER ARTICLES

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Merck’s Patient-Centric Clinical Trial Recruiting

Article | March 6, 2020

Everyone in pharma knows that product success depends on the results of clinical trials — but we don’t usually hear from the people who are involved in running them. Recently, four Clinical Research Managers (CRM) from Merck (known as MSD outside the United States and Canada) discussed how Merck is overcoming the barriers to clinical trial recruitment by adopting a patient-centric process — a model that affects their trials top to bottom, from design through implementation. Each of the panel members manages clinical trials, serving as the main point of interaction with the Clinical Research Associates (CRAs) on research requirements, goals, and resources, including recruiting and retention.

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Comparing HydroxyChloroquine Trials

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WALGREEN’S IN HOT WATER OVER PHONY PHARMACIST

Article | March 6, 2020

The drugstore chain agreed to pay $7.5 million in fines after an unlicensed pharmacist at several San Francisco Bay locations illegally filled more than 700,000 prescriptions over a ten-year period. According to California prosecutors, Kim Thien Le stole license numbers from other pharmacists to fill prescriptions for Fentanyl, morphine, and other painkillers. Le pleaded guilty to multiple felony impersonation counts. Walgreen’s agreed to the settlement to avoid being charged with consumer fraud in Alameda and Santa Anna Counties. Prosecutors alleged that Walgreen’s failed to verify Le’s license and did not conduct a thorough background check. The company insisted it has taken remedial measures.

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Spotlight

Uriach

Uriach is a family-owned pharmaceutical company in the business of improving the health, quality of life and well-being of people all around the world. The company has four business areas: Consumer Health (OTC and Natural Care products), Generics, Branded Products (NCE’s and others) and Contract Manufacturing.

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