Can Hot Dogs Influence the Drugs a Doctor Prescribes?

| May 15, 2018

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A stroll around the exhibit area of the American Psychiatric Association Conference demonstrates how pharma marketing can influence the prescribing patterns of doctors — possibly at the expense of patients' health. If you were walking around the exhibit halls of the Jacob K. Javits Convention Center in Manhattan early last week, you wouldn’t have gone hungry for long. On offer — for free — were hot dogs, giant pretzels, mini hors d’oeuvres, and for your sweet tooth, freshly baked cookies.The American Psychiatric Association Annual Convention took over the Javits, and all those goodies were courtesy of various drug companies. Welcome to pharmaceutical marketing for health and medical professions, conference edition. I was attending the convention’s educational sessions on behalf of MedShadow. Subjects that sounded interesting included one on the benefits and risks of marijuana as therapy for mental illnesses. One seminar addressed how psychiatrists might deal with patients who have a gun or guns at home. Another was on mental illness and gun violence. On this last session, it is important to note that those who suffer from a mental illness are more likely to be a victim of gun violence rather than perpetrate it.

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Indoco Remedies Ltd.

Indoco Remedies Ltd., headquartered in Mumbai, is a fully integrated, research-oriented Pharma Company with presence in 55 countries. Indoco, a USD 165 million company, employs over 6000 people including 300 skilled scientists. The Company has 9 manufacturing facilities, out of which 6 are for finished dosage forms and 3 for APIs, supported by a state-of-the-art R&D centre at Rabale, Navi Mumbai. The facilities have been approved by various regulatory authorities such as USFDA, UK-MHRA, SUKL-Czech Republic, TGA-Australia, JAZMP- Slovenia, MCC-South Africa, NDA-Uganda, TFDA-Tanzania, SBD-Yemen, MOH-Ukraine, PPB-Kenya and FDA-Ghana.

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Indoco Remedies Ltd.

Indoco Remedies Ltd., headquartered in Mumbai, is a fully integrated, research-oriented Pharma Company with presence in 55 countries. Indoco, a USD 165 million company, employs over 6000 people including 300 skilled scientists. The Company has 9 manufacturing facilities, out of which 6 are for finished dosage forms and 3 for APIs, supported by a state-of-the-art R&D centre at Rabale, Navi Mumbai. The facilities have been approved by various regulatory authorities such as USFDA, UK-MHRA, SUKL-Czech Republic, TGA-Australia, JAZMP- Slovenia, MCC-South Africa, NDA-Uganda, TFDA-Tanzania, SBD-Yemen, MOH-Ukraine, PPB-Kenya and FDA-Ghana.

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