Analogies – thinking outside the box

DANA MELANIE SCHRAMM | January 12, 2015

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Product managers in pharmaceutical marketing are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Cleverly chosen analogies can remedy the situation. We learn through making comparisons with what we know, and we pass on what we have learned in the same way. Analogies can be very straightforward, just bringing a simple fact to life. They can, however, also be used to explain more complex concepts by likening the underlying principle to something familiar from everyday experience.

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PEPID International products enable doctors, nurses and students to carry advanced medical and drug information resources to the point of care, wherever that may be. Delivered on Smartphones, online and by enterprise information systems, PEPID International products feature internationally comprehensive drug databases, a full spectrum of medical topics, and clinical tools such as a drug interactions generator and thousands of dosing calculators. These resources help caregivers provide more accurate care and avoid adverse events.

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