Advertising in newsletters accounts for a quarter of all pharmaceutical marketing

BERNHARD HEBEL | November 14, 2019

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Today - with a full year of newsletter coverage - I would like to present excerpts from a new evaluation. All of the following figures relate to the period from January to October 2019. In January of this year, we once again dramatically increased the number of subscribed newsletters - from 100 to 200. In addition to some newsletters that were brand new, they have us Publishers also provided even more newsletters for the evaluation, so today we can say that the coverage rate is well over 90 percent. Not included are the newsletters of the portals coliquio and esanum , which also send newsletters in the field of Rx, but pursue a different business model than traditional publishers.

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Reliability, Loyalty and Expertise has been the core foundation upon which Neuron has established itself as one of the leading Third Party Administrators (TPAs) in the MENA region. Delivering unmatched services and business solutions, Neuron has carved a niche for itself as a TPA amongst regional and international insurance companies and several multi-national self-funded organizations. Moreover, our cordial relationship in the healthcare sector over a decade has extended our provider network, both in local and international grounds, providing immense sense of security to our members during travel.

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