6 Ways to Maximize Product Value as Loss of Exclusivity Approaches

| June 24, 2019

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Loss of exclusivity does not mean the complete loss of an income stream as drug patent expiration approaches. Steps taken two years before loss of exclusivity can maximize brand value in the meantime. But the arrival of competitors means something different with pharmaceuticals than it does with other types of consumer products. The concepts of brand affinity and brand equity in the pharmaceutical industry are different from other industries.

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Pharma Start

Pharma Start is a full service CRO firm focused on the pharmaceutical, biotechnology, and devices industries. We combine our functional outsourcing delivery model with an in-house expertise in scientific & medical research to offer a single, reliable bridge into the drug development realm. Our services include preclinical assessment (translational modeling), early phase clinical development, and regulatory submission/approval and life cycle management. Our programs and processes are designed to support a wide range of pharmaceutical development stages. Pharma Start's extensive global network of resources is comprised of highly qualified technical and operational experts who can assist with complex scientific and medical project requirements.

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