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Why Deck 7 WHY DECK 7

whitepaper

Jan 01, 2020

With over 2,800 campaigns each year delivered through a team of 300+ digital, data, and technology specialists, Deck 7 is a first resource for B2B demand generation services for marketers worldwide.Clients leverage Deck 7’s multichannel content marketing services and Media 7’s network of...

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10 Must-have Marketing Technology Stack for Your B2B Tech 10 MUST-HAVE MARKETING TECHNOLOGY STACK FOR YOUR B2B TECH

article

Nov 13, 2019

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a b...

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Powerfully automate nurturing by integrating Oracle Eloqua with the ML Data Cloud POWERFULLY AUTOMATE NURTURING BY INTEGRATING ORACLE ELOQUA WITH THE ML DATA CLOUD

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Sep 03, 2019

ML’s Oracle Eloqua integration allows you to engage target prospects with relevant content and consistent messaging through the top of the funnel. This bi-directional integration accelerates the buyer journey to drive pipeline growth and conversion by increasing account penetration and engagem...

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CAPTIVATING STATISTICS ON WHY YOU NEED ABM RIGHT NOW CAPTIVATING STATISTICS ON WHY YOU NEED ABM RIGHT NOW

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Sep 02, 2019

Increase in opportunities using ABM programs, according to Gartnerof business buyers conduct more than half of their research online before making an offline purchase (Forrester). Worth wasted in marketing efforts due to misalignment between marketing and sales (Hubspot) of B2B companies have staff ...

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Cost Savings And Business Benefits Of The Madison Logic Platform COST SAVINGS AND BUSINESS BENEFITS OF THE MADISON LOGIC PLATFORM

whitepaper

Aug 29, 2019

In account-based marketing (ABM) campaigns, B2B marketers can target contacts with pinpoint accuracy through programmatic advertising. They can also create personalized content for buyers at every stage of the purchase journey. However, three challenges remain: Are businesses targeting the right con...

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Compete and Win in the Age of Account Based Buying COMPETE AND WIN IN THE AGE OF ACCOUNT BASED BUYING

whitepaper

Jul 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every chann...

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Forrester Total Economic Report Shows a 405% ROI on 6sense FORRESTER TOTAL ECONOMIC REPORT SHOWS A 405% ROI ON 6SENSE

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Jul 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investmen...

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Why Content for Search Engine Optimization (SEO) WHY CONTENT FOR SEARCH ENGINE OPTIMIZATION (SEO)

infographic

Jun 24, 2019

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show: “Here’s exactly why you need to choo...

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Biggest B2B Marketing Challenges That We See Everyday as an Agency BIGGEST B2B MARKETING CHALLENGES THAT WE SEE EVERYDAY AS AN AGENCY

video

Jun 24, 2019

One of the amazing blessings of getting to work at an agency is we get to see over 50 different companies and the challenges that they face. In today’s video, we’re going to talk about the biggest B2B marketing challenges that we see every day as an agency.

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21 Ways to Triple Your B2B E-Commerce Conversions 21 WAYS TO TRIPLE YOUR B2B E-COMMERCE CONVERSIONS

article

Jun 24, 2019

It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even ...

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ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME

article

May 07, 2019

ABM – one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success!2018 was a fantastic year in terms of demand generation and ROI, companies that ...

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7 STRATEGIES TO INCREASE BRAND VISIBILITY 7 STRATEGIES TO INCREASE BRAND VISIBILITY

article

May 06, 2019

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there, in the f...

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5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY 5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

article

Mar 22, 2019

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to crea...

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Cipla Europe: one more Pharma Laboratory that is added to ebuyfarma CIPLA EUROPE: ONE MORE PHARMA LABORATORY THAT IS ADDED TO EBUYFARMA

article

Sep 25, 2017

Cipla Europe: one more Pharma Laboratory that is added to our platform B2B Cipla is a leader pharmaceutical company with global presence, dedicated to manufacture medicines of high quality, including brands and generics, present in the India, south Africa, states united and emerging countries. It is...

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SPOTLIGHT

Ranked as the 16th largest pharmaceutical market in the world and the seventh biggest in Europe in 2011 in terms of sales, Turkey's domestic market offers many opportunities. According to data from the Association of Research-Based Pharmaceutical Companies, the Turkish pharmaceutical market was wort

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