Pharmacy Market

Pharma 2020: Marketing the future. Which path will you take?

August 8, 2021

If Pharma is to create a new marketing and sales model that is fit for 2020, it will have to begin by analysing its own value chain to identify opportunities for working more closely with healthcare payers and providers. It will, for example, have to collaborate much more closely with payers (be they governments, health insurers, employers or patients) to ensure that it develops medicines which have real social and economic value.

Spotlight

UBH Denton

University Behavioral Health of Denton is a private freestanding psychiatric hospital specializing in mental health and chemical dependency care. Serving north Texas and surrounding areas since 2005, we provide a wide range of services and programs that offer evidence-based treatment proven to have positive outcomes for our patients. Our inpatient and day hospital, or outpatient, services offer supportive and compassionate care for children, adolescents, adults and mature adults through specialty programs that are tailored to meet the needs of our patients.

OTHER WHITEPAPERS
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Investing in Next-Generation Tokenization and Real-World Data to Unlock a More Precise and Complete Patient Journey

whitePaper | November 18, 2022

To realize the full potential of RWD, we must put the patient at the center and truly understand each patient’s unique circumstances over time. It’s certainly a tall order when the data we need is scattered across siloed systems and guarded by applicable and necessary patient privacy regulations.

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The Age of Coaching

whitePaper | March 4, 2022

The pandemic has been healthcare and the pharmaceutical industry’s meteor moment established eco-systems have been wiped out andsales force routines have been scorched from the face of the earth.

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Employing Singleuse Technology to Control Frozen Bulk Drug Storage

whitePaper | September 29, 2022

New biopharmaceutical drug products that alter and even save lives can be very profitable for their developers.

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NEXTGEN PHARMA TAKES ‘SMART’ STRIDES WITH INTERNET OF THINGS

whitePaper | December 20, 2022

Digitization of processes and data across the value chain along with the emergence of Internet of Things (IoT) has transformed the Pharma industry.

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Securing the modern pharmaceutical supply chain

whitePaper | April 22, 2022

Members of the Health-ISAC community have produced a security framework for the pharmaceutical supply chain comprising this CISO guide.

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Learning from the COVID-19 Policy Response

whitePaper | November 3, 2022

This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic.

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Spotlight

UBH Denton

University Behavioral Health of Denton is a private freestanding psychiatric hospital specializing in mental health and chemical dependency care. Serving north Texas and surrounding areas since 2005, we provide a wide range of services and programs that offer evidence-based treatment proven to have positive outcomes for our patients. Our inpatient and day hospital, or outpatient, services offer supportive and compassionate care for children, adolescents, adults and mature adults through specialty programs that are tailored to meet the needs of our patients.

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