Business Insights

Pharmaceutical Sales Strategies Post-COVID-19: The Benefits of Virtual Engagement

April 7, 2021

In less than a week, in the face of a pandemic, the pharmaceutical sales model changed forever. In-person healthcare provider (HCP) visits came to a screeching halt and brand marketers scrambled to find ways to educate and engage these providers remotely. While the pandemic may have taken us by surprise, we should acknowledge that, even before the pandemic, pharmaceutical sales teams faced significant challenges.

One solution for these challenges is to engage HCPs – virtually.

Spotlight

PharmaLex UK Services Limited

For companies in the global pharmaceutical, medical devices and healthcare industries that require expert advice in regulatory affairs and pharmacovigilance.

OTHER WHITEPAPERS
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whitePaper | April 7, 2020

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Overcoming technical challenges in cell-based high throughput screens

whitePaper | November 11, 2022

Tremendous technological advancements in automated biotechnology and combinatorial chemistry have led to the widespread implementation of high throughput screening (HTS) for drug discovery since the early 1990s.

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Spotlight

PharmaLex UK Services Limited

For companies in the global pharmaceutical, medical devices and healthcare industries that require expert advice in regulatory affairs and pharmacovigilance.

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