Note to pharma AI companies could use your help detailing doctors
fiercepharma | May 16, 2018
Artificial intelligence companies are coming up with all kinds of ways to help pharma improve clinical trials, zero in on which patients will benefit most from their drugs and go well beyond the pill. So how can pharma return the favor? By convincing reluctant doctors to jump on board, for starters. Drugmakers have lots of practice when it comes to helping wary clinicians accept change, which is something AI companies could use assistance with, Nathalie Le Prohon, healthcare VP at IBM Canada, said at a recent roundtable discussion in AI hub Montreal. “Pharmas have been able to introduce constantly new treatments, new paradigms, new ways to treat. They can certainly help address that resistance to change” that’s sure to come as AI increasingly infiltrates the healthcare sphere, she pointed out.