Thermo Fisher spotlights its problem-solvers in campaign aimed at pharma clients

Thermo Fisher is showing its real face to pharma clients. Make that faces those of its employees and the patients they help. In its new campaign directed at pharma companies, Thermo Fisher Scientific Pharma Services is looking to personalize its drug development and delivery services. Each print ad in the series features a breakthrough by one of its the company's scientists. “Solved With Chemistry and Conviction," one headline reads. Another ad shows a patient and her mother under the headline “Made For  Trials and Triumphs.” Spotlighting people behind the scenes isn't just a new thing for Thermo Fisher. But it does mark a shift in the contract development and manufacturing industry, where marketing tends to focus on capabilities and capacity, said Andrew Ladden, co-chief creative officer at Madras, Thermo Fisher’s agency of record.