Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple languages. How can brands overcome some of these challenges? In this Q&A, we’re teaming up with our friends from Aprimo to dive into that topic. Arnie Koh is the Senior Director of Global Offerings at Lionbridge. He works closely with the company’s channel partners to help them achieve their global objectives.